Circle of Life
Category
Campaign
Visual Identity
UXUI
*concept work for student brief
Problem
The City of Los Angeles, Department of Aging was looking for a way to expand their population of young adult volunteers and to find a way to care for one of the most important problems of the elderly today—loneliness.
Solution
With the isolating effects of the pandemic and loneliness pervading both young adults and the elderly, the Department of Aging found it the perfect opportunity to mediate this issue through providing an opportunity to bring these two generations together through launching a campaign with a week-long connection event.
Ideation
Inspired by the circle of life that consists of growth, infinite energy and the constant connection between the new and the old.
“Be Part of the Circle of Life”
The campaign’s main headline is an invitation to the young and old to experience interconnected community while also being a reminder that there’s always value in learning from every person as they experience their own journey through life.
With its whole emphasis on the people and connection, the designs are simple yet have been thoughtfully considered to appeal to and represent both sides.
“It’s the circle of life, and it moves us all through despiar and hope, through faith and love, ‘till we find our place, on the path unwinding.”
(Elton John)
(Elton John)
Desktop Website
Mobile Website
A gradient was used throughout the campaign identity to emphasize the organic nature of the circle of life and with the acknowledgment that change doesn’t usually happen in an instant but is a gradual process.
Complementary elements were also used such as contrasting type to represent the two different generations that are targeted in this campaign.
The subtle cream and the electric blue mesh together to create a bold and energetic yet calming look.
Circle of Life
Category
Campaign
Visual Identity
UXUI
*concept work for student brief
Problem
The City of Los Angeles, Department of Aging was looking for a way to expand their population of young adult volunteers and to find a way to care for one of the most important problems of the elderly today—loneliness.
Solution
With the isolating effects of the pandemic and loneliness pervading both young adults and the elderly, the Department of Aging found it the perfect opportunity to mediate this issue through providing an opportunity to bring these two generations together through launching a campaign with a week-long connection event.
Ideation
Inspired by the circle of life that consists of growth, infinite energy and the constant connection between the new and the old.
“Be Part of the Circle of Life”
The campaign’s main headline is an invitation to the young and old to experience interconnected community while also being a reminder that there’s always value in learning from every person as they experience their own journey through life.
With its whole emphasis on the people and connection, the designs are simple yet have been thoughtfully considered to appeal to and represent both sides.
“It’s the circle of life, and it moves us all through despiar and hope, through faith and love, ‘till we find our place, on the path unwinding.”
(Elton John)
Desktop Website
Mobile Website
A gradient was used throughout the campaign identity to emphasize the organic nature of the circle of life and with the acknowledgment that change doesn’t usually happen in an instant but is a gradual process.
Complementary elements were also used such as contrasting type to represent the two different generations that are targeted in this campaign.
The subtle cream and the electric blue mesh together to create a bold and energetic yet calming look.