Pedalpal

Problem

A city bike sharing system based in the Sunshine Coast needed a new website that would attract more vacationers to use the system and to emphasize the value of using bikes as a means of transportation.

Solution

A friendly and playful approach that invites vacationers to explore around the city in both an exciting yet environment-conscious way. The bright colors and playful illustrations are the perfect way to lure in vacationers looking for a good and easy time.