Museum of Being

Category

Brand Identity
Concept
*concept work for student brief

Problem

Wanting to steer away from the usual gory and gothic visuals of existing torture museums, the Museum of Being (MOBE), a torture museum in Los Angeles, needed a brand identity that would distinguish itself and impact visitors beyond just any casual museum visit.

Solution

A brand identity that consists of a dynamic logo, minimalistic type and striking imagery that all reflect the (often dismissed) psychological effects of torture, which are invisible yet unyielding to the victim.

The experience of the museum should create questions about what defines torture, what forms still take places today, the nature of humanity and what lies at the core of every being—leading to the ultimate desire to advocate for protecting human rights.

Logo Ideations

The final logo symbolizes both a cage and a window—representing the psychological imprisonment of torture on its victims and torture’s ability to reveal the nature of human beings

Protect human beings.

Torture has been rightfully declared a violation of human rights. Therefore, through educating the public and raising greater awareness about the topic of torture, MOBE’s ultimate goal is to advocate for and make advocates who preserve and protect human beings.

The visual identity mimics aspects of torture as well as prompting the attendees to feel a sense of isolation, rumination, and a desire to look beyond the surface into the unseen—man’s thoughts and core.

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Joanne Park

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Joanne Park

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